Coca-Cola, the American soda giant, has joined hands with All India Football Federation (AIFF) to sponsor the India women’s football team.
AIFF President Kalyan Chaubey announced the deal during the Coca-Cola FIFA World Cup Trophy Tour event held in New Delhi on Saturday.
The association marks a landmark partnership with the national team preparing across age for major continental tours.
Talking about the importance of the partnership, Chaubey said, “I have always said that women’s football has huge scope to grow,” he said. “It requires support, especially support from the corporate sector. For a long time, Indian football went through uncertainty, even to start a top-tier league, but the Honourable Sports Minister has stood by football with a kind heart. And now Coca-Cola has said they will support the Indian women’s football team for the next three years.”
The AIFF president further explained how the partnership would directly benefit the players. “From year one to year three, Coca-Cola will support Indian women’s football to ensure proper arrangements – including an international coach and exposure trips – so that these women do not fall behind due to lack of support. They must get global exposure and step onto the field ready to compete with the best footballing nations,” Chaubey added.
He also thanked Sanket Ray, President of Coca-Cola South West Asia.
Coca-Cola has invested in football for a long time. The American giants have been a partner of FIFA since 1974 and an official sponsor of the FIFA World Cup since 1978, with stadium advertising at every men’s World Cup since 1950.
They will remain FIFA partners through to 2030 and includes all FIFA tournaments, including youth and women’s events.
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