Britannia Pays Homage To Paralympian With Marie Gold Avani Lekhara’s Special Edition Pack

Britannia Pays Homage To Paralympian With Marie Gold Avani Lekhara’s Special Edition Pack

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Avani Lekhara is a name that stands for precision, resilience, and excellence. She is the only Indian female athlete to win two gold medals in shooting at the Tokyo 2020 and Paris 2024 games, proving that dedication and self-belief can turn dreams into reality.

Her journey to the Paris 2024 games was built on years of relentless training, mental fortitude, and hard work.

Competing in the SH1 rifle category, Avani trained relentlessly to perfect her aim—essential for hitting a target just 4.55 cm in diameter, with the bullseye measuring a mere 0.5 mm, from 10 meters away.

Avani’s preparation for the Paris 2024 games was nothing short of extraordinary. In shooting, where the bullseye is barely larger than a coin, a fraction of a millimeter can determine the difference between victory and defeat.

To hit the target with absolute precision, Avani relied on breathing techniques, yoga, and mental training, and it played a crucial role in helping her control her heartbeat, hold her breath, and focus entirely on the target—skills that ultimately led to her gold-winning shots.

To celebrate this historic feat, Britannia Marie Gold has launched a Avani Lekhara’s Special Edition pack, reimagining both its biscuit and packaging to celebrate Avani’s journey.

“In shooting, perfection is measured in millimeters. I hope that by holding this biscuit, people understand the immense focus and precision it takes to win at the highest level. I’m honored that Britannia Marie Gold is celebrating this journey and inspiring young girls to aim high.” Avani, India’s first female-athlete to win double gold at the Paris Games 2024 and Tokyo Games 2020 shared.

For the first time in 18 years, the iconic Britannia Marie Gold biscuit has been redesigned with each biscuit in the pack meticulously shaped to precisely mirror the dimensions of Avani’s target from her triumphant performance at the Paris 2024 Games.

Going one step further, every biscuit in the pack is also intricately etched with the exact position of Avani’s historic winning shots, offering a tangible glimpse into the razor-sharp accuracy and immense skill required to hit the bullseye from 10 meters.


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