Allianz Extends Olympic & Paralympic Partnership Till Brisbane 2032

Allianz Extends Olympic & Paralympic Partnership Till Brisbane 2032

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Faster, Higher, Stronger – Together: Following the unique Olympic and Paralympic Games Paris 2024, Allianz and the International Olympic Committee (IOC) announced on Wednesday that they will extending their Worldwide Olympic & Paralympic Partnership (TOP Partnership) for four more years until 2032. 

As the Official Worldwide Insurance Partner, Allianz will support the Olympic and Paralympic Movements for an additional Games cycle, which includes the Olympic and Paralympic Winter Games French Alps 2030 and the Olympic and Paralympic Games Brisbane 2032 (Australia), uniting athletes and billions of fans in peaceful competition in the company’s 70 markets around the world.

Allianz manages risks, provides protection for organizers, participants and spectators, and supports athletes through mentoring and career opportunities.

The 2030 and 2032 Games will take place in two of Allianz’s core markets, France and Australia, which contributed more than 10% of the operating profit of Allianz in 2024. 

Allianz, one of the world’s leading insurers and the strongest insurance brand, has been the Official Worldwide Insurance Partner to the Olympic Movement since 2021 supporting the preparation and delivery of Paris 2024, Milano Cortina 2026 and LA 2028.

Allianz has also supported the International Paralympic Committee since 2006, becoming a “Worldwide Paralympic Partner” in 2021.

The partnership with the Olympic and Paralympic Movements complements Allianz’s “Power of Unity” program which helps bring individuals and organizations together to foster inclusive prosperity through togetherness, connection and common understanding.

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Paris 2024: Record Viewership

A record 84 per cent of the potential global audience followed the Olympic Games Paris 2024 according to independent research conducted on the IOC’s behalf.

This equates to around five billion people and means that more than half of the world’s population followed the inspirational achievements of the Olympic athletes and the cohesive magic of the Olympic Games in Paris. 

The Paris 2024 Paralympic Games were the biggest and best yet, setting a new benchmark for all future Games editions.

They brought together a record 169 competing delegations and 4,400 athletes and were broadcast by 225 Media Rights Holders, more than ever before.

Highlighting the growing global appeal of the Paralympic Games, the number of live TV hours viewed, excluding the host market, increased by 83% compared to Tokyo 2020.

“We are delighted that following the success of the Olympic Games Paris 2024, we will extend our partnership with Allianz for another four years,” IOC President Thomas Bach said.

“Allianz is a world leader in its industry and believes in the Olympic vision of building a better world through sport, and supports our commitment to athletes around the world. Now more than ever the world needs the power of sports to unite people. The IOC and Allianz share this vision and this is why we consider our partnership more important than ever,” he added.